Narrating Sri Lanka’s Story How Strategic Communications Can Fuel Investment, Talent & Global Partnerships

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Date:	Dec 15 2025
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AmCham Sri Lanka hosted a forum on “Narrating Sri Lanka’s Story” at Taj Colombo, bringing together leaders from business, media, and investment to explore how strategic communications can enhance Sri Lanka’s global image and unlock economic opportunities.

The session featured a keynote by Farzana Baduel, CEO of Curzon PR, highlighting the importance of authentic and consistent storytelling in attracting investment, talent, and partnerships. A panel of distinguished industry leaders — Neela Marikkar, Dilshan Wirasekara, Renuka Weerakone, and Shini Weeraratne — shared insights on coordinated messaging across business, government, and media to strengthen Sri Lanka’s narrative internationally.

Participants engaged in a lively discussion, gaining practical strategies to communicate the country’s strengths and opportunities effectively. The forum underscored the pivotal role of strategic communications in advancing Sri Lanka’s economic ambitions.

AmCham Sri Lanka extends its thanks to the speakers, panelists, participants, and Akbar Premium Quality Tea for their support in making the event impactful.

10.00 AM – 11.30 AM
Longdon Room, Taj Colombo